The Client
Dailymotion is a video-sharing platform, where users can upload, watch, and share videos.
Dailymotion Branding team – Creative Director: Goran Milanovic; Art Director: Karine Belanger; Art Director: Vladimir Grcic Zivanovic (freelance)
The Objective
To develop a new Dailymotion’s brand based on their new algorithm that fosters different opinions.
The Solution
Rather then claim, it’s a brand belief. It embraces a world of diverse viewpoints, standing out boldly in a social media landscape often dominated by conflicts and bias. It serves as a beacon for variety and fresh perspectives, offering what is truly needed in today's environment.