The Client

Dailymotion is a video-sharing platform, where users can upload, watch, and share videos.

Dailymotion Branding team – Creative Director: Goran Milanovic; Art Director: Karine Belanger; Art Director: Vladimir Grcic Zivanovic (freelance)

The Objective

To develop a new Dailymotion’s brand based on their new algorithm that fosters different opinions.

The Solution

Rather then claim, it’s a brand belief. It embraces a world of diverse viewpoints, standing out boldly in a social media landscape often dominated by conflicts and bias. It serves as a beacon for variety and fresh perspectives, offering what is truly needed in today's environment.

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Framing Creative Encounters