Vegan, funky, and Fluo
The Client
Fluo is a fresh vegan ice cream brand made for mindful hedonists.
The Objective
To develop a vibrant visual identity that would instantly stand out across physical and digital touchpoints.
The Solution
I created a custom, hand-drawn logotype with soft, curvy shapes and bold contrast—playful but intentional. Both the type and the swirling pattern take inspiration from soft serve and the natural, imperfect beauty of real ingredients.
The result is a warm, expressive brand that feels good to look at and easy to apply—wrapping smoothly around cups, machines, and other formats.
