Hey there, I’m Vladimir, the heart and soul behind Oko Moe. After years of working as an art director in design studios and advertising agencies (McCann Erickson, Leo Burnett, Shackleton Barcelona, to name the few) in 2018 I embarked on an exciting journey to establish my own graphic design practice, specializing in branding identities and design systems. Since then, I’ve had the privilege of contributing to numerous thrilling projects and working with bunch of wonderful people.
If you’re looking to infuse your next design project with Oko Moe’s unique superpowers, drop me an email. Curious about my background? Check out my LinkedIn page.
Have an amazing day!
Recent projects
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World-renowned mountaineer and trail runner Kilian Jornet has partnered with family-owned footwear company Camper to launch NNormal.
During my six-month tenure as Senior Art Director at Nnormal, I have played a key role in creating a wide range of brand applications. My work includes point of sale materials, packaging, print advertisements, editorial content, videos, and social media strategies.
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Dailymotion is a video-sharing platform where users can upload, watch, and share videos. As a Senior Art Director on the Marketing and Branding team, I played a pivotal role in developing the company's new brand identity. This extensive nine-month project involved close collaboration between the Strategy, Product, Design, and Marketing teams. The diverse range of applications and formats presented an exciting and rewarding challenge.
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As a Senior Art Director, I was part of an external team tasked with ideating and designing a learning and coaching platform for Netflix employees. Our work involved regular reporting to executives from Development and Organization, HR, Branding, and Product departments.
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Carl Friedrik is a British company that specializes in creating high-quality leather and travel goods. Known for their sleek and durable designs, Carl Friedrik products are crafted using premium materials like Italian leather and polycarbonate. Their offerings include a range of bags, briefcases, wallets, and travel accessories that blend functionality with sophisticated style.
As a part of their branding team, I was involved in producing all sorts of assets for their website and online shop.
My skillset
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In recent years, I have developed numerous branding projects for small, medium-sized clients, as well as for big tech companies. I have worked directly with decision-makers, either independently or in collaboration with other partners, to shape brand identities, create websites, and address various marketing communication needs.
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As a creative director, I have been actively involved in various stages of creative strategy across multiple projects. This includes identifying key placements, implementing campaign strategies, and coordinating necessary assets while understanding their purpose. Additionally, I participate in presentations to final clients and, when working with tech companies, present to stakeholders.
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For over 10 years, I have been leading and managing creative teams in advertising agencies and design studios. Additionally, as a teacher and coordinator at the Instituto Europeo di Design in Barcelona, I have had the opportunity to oversee the art direction course program and collaborate closely with other educators.
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Whether leading a team or working independently, I have shaped the art direction for brands and institutions across various sectors, including culture, sports, technology, food and beverages, education, fashion and consultancy.
